Principles of Marketing (MKT) Exam Blueprint

MKT

100Questions

90 minDuration

50Passing Score

$93Price

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Exam Domains

1 Role of Marketing (9-13%) 11%

2 Target Marketing (14-18%) 16%

3 Marketing Mix (45-55%) 50%

4 Marketing Environment (10-15%) 12%

5 Digital Marketing (8-10%) 9%

Exam Details

FormatMultiple-choice (computer-based)