Credential type: certification examination · verified on the issuer's site September 20, 2026 issuer page
Exam Domains
1 Conversion Tracking Setup25%
2 Attribution Models25%
3 Google Analytics Integration25%
4 Measurement Strategy and Privacy25%
Exam Details
Online ProctoringNot available
ID RequirementsGoogle account login required. No government-issued ID required. All exams are unproctored and taken online at skillshop.google.com.
RenewalRequired -- Certifications expire after 1 year. Renewal requires passing the current version of the exam at skillshop.google.com.
PrerequisitesNone; Google account required (recommended)
Retake PolicyCandidates must wait 1 day after a failed attempt before retaking a Google Ads exam. Google Digital Garage retake policies may differ. No cost for retakes.