Retired exam
Google wound down the Waze Ads product after 2023-08-31 ('Waze will no longer be providing Waze Ads after August 31, 2023'); the Waze Ads Fundamentals certification has no successor named by Google.
No direct replacement is named in the reviewed official sources.
The Waze Ads Fundamentals exam, certified by Google Skillshop, covered Waze platform features, ad formats, campaign targeting, and reporting metrics. This certification exam is retired as of 2023-08-31. There is no official successor exam provided by the certifying body. Learners seeking current information on advertising with Google tools should visit the official Google Skillshop platform to explore available learning paths and current training resources for professional development.
This exam was intended for digital marketers, media planners, and advertisers managing location-based campaigns. It required familiarity with mobile advertising strategies and the Waze ecosystem. Current professionals should focus on updated Google advertising training available through official channels.
Since this exam is retired and has no successor, do not prepare for it. Focus instead on current Google advertising documentation. Concepts regarding location-based targeting and mobile ad formats remain relevant, but you should verify all technical details against the latest Google Skillshop resources. No study plan for this specific exam is applicable or recommended, as the assessment is no longer available for registration or completion.
This domain covered the Waze platform architecture and the various unique ad formats available to commercial advertisers, focusing on how these formats functioned within the dynamic mobile driving environment for all users.
This second domain addressed the strategic setup of advertising campaigns and the application of advanced targeting criteria designed to reach specific driving audiences effectively across the entire platform ecosystem for advertisers.
This final domain focused on the analytical tools and quantitative metrics used to measure campaign performance and generate reports regarding overall advertising effectiveness and return on investment for the business users.
The official exam consisted of a total of 30 questions designed to test your knowledge of advertising concepts, platform features, targeting, and reporting metrics within the Waze ecosystem before it was retired.
The required passing score for this certification assessment was set at 80, meaning test-takers needed to achieve this percentage or higher to successfully demonstrate their proficiency in managing campaigns on the platform.
The assessment had a total duration of 45 minutes, providing candidates with a strict time limit to complete all of the questions presented during the testing session at the Google Skillshop platform.
The certification exam was completely free to take for all users, although completing the assessment and accessing the required learning content did require registering and signing into a valid Google account.
Verified 2026-08-30
This editorial was constructed using verified facts from the Google Skillshop exam registry and official documentation regarding the retirement of the Waze Ads Fundamentals exam, ensuring all provided information remains accurate.