Retired exam
HubSpot Academy retired HUBSPOT-SEO on 2026-06-23. AEO Fundamentals; Implementing AEO With HubSpot is the named replacement path.
No direct replacement is named in the reviewed official sources.
The HubSpot Academy SEO Certification covered SEO fundamentals, on-page and technical SEO, keyword research, link building, and reporting. This exam is retired as of 2026-06-23. HubSpot Academy now offers AEO Fundamentals; Implementing AEO With HubSpot as the official successor. Candidates should focus their efforts on this new path, as the previous certification is no longer available for completion or renewal. The certification was valid for 2 years, requiring periodic renewal to maintain active status for professionals in the field.
This retired certification was intended for marketers, content creators, and website managers. Professionals seeking to validate their search engine optimization skills should now pursue the AEO Fundamentals; Implementing AEO With HubSpot certification to demonstrate current industry knowledge and expertise in modern search strategies.
Direct your preparation toward AEO Fundamentals; Implementing AEO With HubSpot. Concepts regarding search engine crawling, indexing, and content optimization remain relevant. Focus on learning how to implement AEO strategies within the HubSpot ecosystem. Review the official documentation to understand current best practices, as the retired exam is no longer a valid path for professional development. Ensure you utilize the official HubSpot Academy resources to align your skills with the latest industry standards and platform updates.
This domain covers the core principles of search engine optimization and how search engines interact with web content to determine rankings. It provides an understanding of how search algorithms process information to deliver relevant results.
This domain addresses the technical and on-page elements required to help search engines crawl, index, and understand website content effectively. It emphasizes the importance of site architecture and page-level optimization to ensure discovery.
This domain focuses on identifying and selecting the specific terms users search for to discover online content. It covers the methodologies for researching high-value keywords and understanding the intent behind search queries to align content.
This domain covers the process of acquiring links to improve site authority and search engine discovery. It explores strategies for building a backlink profile and using anchor text effectively to signal relevance and credibility to search engines.
This domain involves tracking and interpreting data to measure the performance of SEO efforts in search results. It focuses on utilizing analytics tools to monitor key performance indicators and evaluate the success of optimization strategies.
The retired exam consisted of 60 questions in total. Candidates were expected to demonstrate their knowledge across all five domains to successfully complete the assessment and earn their certification credential before the official retirement date.
The passing score for the exam was 75. Achieving this score required a solid understanding of SEO fundamentals, technical optimization, keyword research, link building, and reporting analytics as outlined in the official HubSpot Academy training materials.
The exam had a duration of 75 minutes. This time limit was designed to test the candidate's ability to apply their knowledge of search engine optimization principles efficiently and accurately within the constraints of the testing environment.
The exam was free, though it required a free HubSpot account to access the materials and the assessment. This ensured that all interested professionals could pursue the certification without any financial barriers to their professional development.
Verified 2026-08-30
This editorial was constructed by synthesizing verified exam facts and official HubSpot Academy documentation regarding the retirement of the SEO Certification, ensuring that all information provided is accurate, up-to-date, and fully compliant with organizational changes.