Microsoft Dynamics 365 Customer Insights - Journeys Functional Consultant (MB-220) Exam Blueprint

Configure forms, including adding columns to forms and changing form layouts; Configure views, including adding columns to views; Configure the model-driven app; Create and configure columns in tables; Configure organization settings; Configure domain authentication; Configure SMS providers, including Microsoft Azure Communication Services; Configure marketing settings; Configure form matching strategies; Configure compliance profiles; Configure brand profiles; Configure UTM tracking; Configure audiences; Configure frequency capping

Create segments by using Copilot Query Assist; Combine segments by using union, exclude, or intersect logic; Create a segment within a customer journey; Describe table relationships; Describe Customer Insights - Data tables

Create and manage preference centers; Describe how consent is managed and enforced for email and text messages; Configure opt-in and double opt-in; Describe consent purposes and topics; Import consent records; Describe multi-brand preference centers

Create leads; Manage the leads lifecycle; Create and manage lead scoring models

Create and manage accounts; Create and manage contacts; Create and manage activities and activity templates

Create a marketing email; Describe the HTML editor feature in a marketing email; Create and use reusable content blocks; Define mandatory fields for email; Add dynamic content to email; Add conditional content to email; Validate email content for compliance by using the Accessibility Checker; Check spam scores for email content by using Spam checker; Personalize email content; Describe the content ideas copilot; Use specialized links; Include iCalendar files and documents from the asset library

Define message requirements; Validate and publish email messages; Send emails without building a journey; Prevent duplicate sends

Create outbound text messages; Add SMS keywords to a text message; Personalize text messages; Manage SMS keywords; Configure push notifications; Include Customer Voice surveys in messages; Create and manage forms; Manage form templates; Create and manage forms; Embed forms in external websites; Implement form capture for externally managed forms; Review form submissions; Describe form hosting options; Describe use cases for extending forms by using JavaScript; Configure form validation rules

Create a journey by using a segment; Configure a journey by using a trigger; Configure A/B testing and review test results; Configure a business goal and measure progress; Add journey reminders; Define journey exit conditions; Add channel optimization to a journey; Manage journey triggers; Describe trigger types; Describe custom triggers; Create a trigger for a Dataverse record change; Use a custom trigger to run a Power Automate flow; Use conditions in triggers; Move custom triggers between environments; Explore insights and analytics; Analyze marketing outcomes; Track campaigns by using UTM codes

Create an event; Configure an event as a Microsoft Teams webinar; Configure an event as a Microsoft Teams Live event; Configure event agenda, including sessions and tracks; Manage speakers and event team members; Create and manage event forms; Manage events; Manage event registrations, including attendee check-in and cancellations; Manage registration, waitlists, and attendees; Configure event capacity and passes; Describe the event management dashboard and event analytics