Digital Marketing Proficiency Digital Marketing Proficiency
13%
- 1.1Describe governance and compliance in relation to digital marketing
- 1.2Recognize security best practices for data, permissions, and PII
- 1.3Describe Marketing Cloud product inventory and product offerings
Subscriber Data Management Subscriber Data Management
18%
- 2.1Given a scenario, describe the contact model
- 2.2Given a scenario, evaluate data quality
- 2.3Explain preference and profile center concepts
Channel Management Channel Management
16%
- 4.1Given a scenario, describe the configuration of Mobile Studio
- 4.2Given a scenario, describe the configuration of Email Studio
- 4.3Given a scenario, describe the configuration of Advertising Studio
- 4.4Explain the concepts and typical use cases of Journey Builder
Maintenance Maintenance
15%
- 5.1Given a scenario, describe solutions for data extraction and report generation
- 5.2Given a scenario, monitor a Marketing Cloud account and provide system availability
- 5.3Given a scenario, evaluate benefits of additional Marketing Cloud products