Exam Domains

1.0 Discovery and Architecture 16%

1.1Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
1.2Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
1.3Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

2.0 Integration 20%

2.1Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
2.2Articulate how data model will support personalized and relevant messaging and content.
2.3Given a customer use case, recommend which extension product(s) addresses the requirement.

3.0 Account Configuration 12%

3.1Given a customer scenario, determine the appropriate account hierarchy.
3.2Given a scenario, solution issues regarding Reply Mail Management.
3.3Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
3.4Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

4.0 Automation 20%

4.1Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
4.2Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

5.0 Data Modeling and Management 21%

5.1Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views, and tracking extracts.
5.2Explain the various data objects in Marketing Cloud.
5.3Evaluate implications on data model when choosing contact identity.

6.0 Messaging 11%

6.1Given a customer scenario, describe various ways to individualize message content.
6.2Given a customer scenario, determine the appropriate messaging option.

Exam Details

Question TypesMultiple Choice, Multiple Select

FormatLinear

Online ProctoringAvailable

ID RequirementsOne valid, government-issued photo ID. Name must match Webassessor registration exactly.

RenewalRequired -- Salesforce releases three major updates per year. For each release, certified professionals must complete a free maintenance module on Trailhead to retain their certification. No cost for maintenance.

PrerequisitesSalesforce Certified Administrator recommended (recommended)

Retake PolicyRetake available after scheduling (no mandatory waiting period for first retake). Retake fee ~$100 for most exams.

LanguagesEnglish, Japanese, Brazilian Portuguese, Spanish, French, German

Salesforce Certified Marketing Cloud Consultant (Marketing Cloud Consultant) Exam Blueprint

Exam Domains

Exam Details

Official Study Resources