Exam Domains

1.0 Email Marketing Best Practices 10%

1.1Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
1.2Given a customer scenario, differentiate elements of an email that can impact message deliverability.
1.3Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.

2.0 Content Creation and Delivery 24%

2.1Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
2.2Given a customer scenario, create and customize an email message to meet customers’ needs.
2.3Given a customer scenario, configure send settings to meet the customer requirements.
2.4Given a customer scenario, organize and manage email campaign content.

3.0 Marketing Automation 26%

3.1Given a customer scenario, recommend the appropriate marketing automation solution.
3.2Given a customer scenario, build the appropriate Automation Studio solution.
3.3Given a customer scenario, build the appropriate Journey Builder solution.

4.0 Subscriber and Data Management 26%

4.1Given desired output requirements, set up Data Extensions in Marketing Cloud.
4.2Given a customer's business requirements, determine how to import data into Marketing Cloud.
4.3Given a customer's business requirements, configure segmentation tools to model subscribers and data.
4.4Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.

5.0 Insights and Analytics 14%

5.1Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
5.2Given an email campaign, describe the steps involved to analyze the performance results.
5.3Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
5.4Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.

Exam Details

Question TypesMultiple Choice, Multiple Select

FormatLinear

Online ProctoringAvailable

ID RequirementsOne valid, government-issued photo ID. Name must match Webassessor registration exactly.

RenewalRequired -- Salesforce releases three major updates per year. For each release, certified professionals must complete a free maintenance module on Trailhead to retain their certification. No cost for maintenance.

PrerequisitesSalesforce Certified Administrator recommended (recommended)

Retake PolicyRetake available after scheduling (no mandatory waiting period for first retake). Retake fee ~$100 for most exams.

LanguagesEnglish, Japanese, Brazilian Portuguese, Spanish, French, German

Salesforce Certified Marketing Cloud Email Specialist (Marketing Cloud Email Specialist) Exam Blueprint

Exam Domains

Exam Details

Official Study Resources