Exam Domains
Evaluation Evaluation
17%
- 1.1Given a scenario that includes an assessment of a customer's current Salesforce and Account Engagement landscape as well as business objectives, analyze and make recommendations on a path forward.
- 1.2Design a strategy to identify customer business needs based on marketing trends using currently available tools and methods.
Account Configuration Account Configuration
20%
- 2.1Articulate the implications and importance of technical setup.
- 2.2Develop a plan to maintain data integrity during data migration.
- 2.3Given a usage governance plan, develop and recommend a strategy that addresses organization and authorization (or access).
Automating Business Processes Automating Business Processes
17%
- 3.1Given a scenario, recommend the best automation tool(s) (automation rule, segmentation rule, dynamic list, completion action).
- 3.2Given a scenario, design a sequence of events in Account Engagement to complete a marketing initiative (assets, automation, notifications, etc.).
- 3.3Given a scenario, develop and implement a lead nurturing strategy.
Email Marketing Email Marketing
10%
- 4.1Apply email marketing standards and best practices to customer business needs.
Lead Management Lead Management
14%
- 5.1Given a customer scenario, develop and recommend a lead generation strategy including Account Engagement assets.
- 5.2Given a lead qualification threshold, classify prospects appropriately.
- 5.3Given a scenario, recommend a model to route qualified and unqualified leads across the business.
Personalizing the Prospect Experience Personalizing the Prospect Experience
8%
- 6.1Recommend ways to personalize the prospect experience.
- 6.2Design a strategy to meet a company's consent management requirements.
Reporting, Metrics and Analytics Reporting, Metrics and Analytics
11%
- 7.1Recommend the technical setup requirements for reporting and analytics.
- 7.2Identify reporting methods to solve a given scenario.
Sales Emails and Alerts Sales Emails and Alerts
3%
- 8.1Configure Sales Emails and Alerts for sales use.
- 8.2Summarize the benefits of Sales Emails and Alerts.
Exam Details
Question TypesMultiple Choice, Multiple Select
FormatLinear
Online ProctoringAvailable
ID RequirementsOne valid, government-issued photo ID. Name must match Webassessor registration exactly.
RenewalRequired -- Salesforce releases three major updates per year. For each release, certified professionals must complete a free maintenance module on Trailhead to retain their certification. No cost for maintenance.
PrerequisitesSalesforce Certified Pardot Specialist required
Retake PolicyRetake available after scheduling (no mandatory waiting period for first retake). Retake fee ~$100 for most exams.
LanguagesEnglish, Japanese, Brazilian Portuguese, Spanish, French, German