Visitors and Prospects Visitors and Prospects
8%
Administration Administration
11%
- 2.1Illustrate how to create, edit, and map fields.
- 2.2Explain the relationship between Account Engagement and Salesforce.
- 2.3Describe the capabilities of the Account Engagement Recycle Bin.
Account Engagement Forms, Form Handlers and Landing Pages Account Engagement Forms, Form Handlers and Landing Pages
20%
- 3.1Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
- 3.2Identify the capabilities, use cases and interpret reporting metrics for landing pages.
Lead Management Lead Management
24%
- 4.1Explain the components and use cases of an automation rule.
- 4.2Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- 4.3Define the capabilities of a completion action.
- 4.4Define the capabilities of a segmentation rule.
- 4.5Define the capabilities of page actions.
- 4.6Explain what a Score measures and how scoring is managed.
- 4.7Explain what a Grade measures and how grading is managed.
- 4.8Identify the capabilities and use cases of custom redirects.
Email Marketing Email Marketing
20%
- 5.1Distinguish between an Email and an Email Template.
- 5.2Given a scenario, identify the capabilities and use cases for email.
- 5.3Distinguish between the metrics collected in Account Engagement email reporting.
Engagement Studio Engagement Studio
17%
- 6.1Distinguish between the components of an engagement program.
- 6.2Explain the process of updating an engagement program including its assets.